About Redfeather Outdoors

Proudly Made in La Crosse, Wisconsin

Made In the USA

Redfeather Outdoors is one of the last remaining snowshoe, canoe, and apparel manufacturers that still handcrafts every pair in the USA.

Our base of operations is in La Crosse, Wisconsin, located in the heart of the Driftless Region, a unique, glacially untouched area known for its rugged bluffs, coulees, and the scenic Mississippi River Valley. Surrounded by rivers, streams, and endless outdoor opportunities, it’s a place where nature constantly inspires our work.

Redfeather Outdoors Products

Canoes

Snowshoes

Outdoor Gear

Seasonal Gear

The Redfeather Team

1970s

Ted Bell Begins Building Canoes

Ted Bell starts designing and building lightweight performance canoes, gaining attention in the paddling world for innovative composite construction and wilderness-focused designs.

1988

Bell Canoe Works Is Founded

Bell Canoe Works is officially established in Minnesota, quickly becoming one of the most respected canoe manufacturers in North America.

1990s

Bell Canoe Gains National Recognition

Throughout the 1990s, Bell Canoe becomes widely known among Boundary Waters paddlers, racers, and expedition canoeists for its lightweight Kevlar and composite canoe lineup.

Early 2000s

Innovation Defines the Brand

Bell Canoe continues pushing canoe design forward with advanced hull shapes, lighter materials, and high-performance touring canoes that help define modern wilderness paddling.

2007

Production Moves to Wisconsin

Following the acquisition, canoe production shifted from Minnesota to La Crosse, Wisconsin, where ORC continued building many of the respected Bell designs.

2011

Bell Canoe Production Ends

Bell Canoe Works ultimately shuts down production and the Bell Canoe brand disappears from the market, leaving many paddlers concerned the iconic designs were gone permanently.

2010s

Redfeather Preserves the Canoe Legacy & Changes Bell Canoes To Redfeather Canoes

Even after the Bell name disappears, Redfeather Outdoors (Known for their snowshoes) retains the molds, tooling, and knowledge behind many of the original Bell Canoe designs.

2021

Redfeather Canoes Launches

The Bell canoe line is officially reintroduced under the Redfeather Canoes brand, bringing many of the proven Bell-inspired canoe designs back to paddlers under a new identity.

2026

RedFeather Opens Ely Store

In 2026, Redfeather Outdoors expanded its presence into Ely, Minnesota, opening its first-ever retail location in the near the Boundary Waters Canoe Area Wilderness. Located in downtown Ely, the store was created to serve paddlers, campers, and outdoor enthusiasts with handcrafted Redfeather canoes, snowshoes, and premium outdoor gear built for Northwoods adventures.

Today

Redfeather Continues the Tradition

Redfeather Canoes now carries forward the legacy started by Ted Bell, combining classic canoe craftsmanship, modern materials, and a renewed outdoor brand vision for a new generation of adventurers.